Client Challenge
Stanford Laboratory focuses on specialized testing of unusual medical conditions and diseases. In order to promote the Lab’s services, the marketing department requested the design and production of a book to promote the organization’s Esoteric testing services. The challenge was in gathering content for nearly 200 lab tests, many of which changed during the course of the project, and managing the diverse needs and wants of multiple departments.

Axis Solution
We collaborated with Stanford’s technical liaison to manage this massively complicated project over a two year period, the result of which was a beautifully designed and highly user-friendly 200 page waterfall cut book. We managed and standardized content from nine different departments; facilitated the Lab’s selection of color and design alternatives; coordinated photo shoots for management; and oversaw the print management and delivery of the final product. The book is now the centerpiece of Stanford Clinical Laboratories Esoteric Program nationwide.